William Robertson.

William Robertson.

I love to code & decode things.

Senior software engineer with 20+ years designing, building and fixing web products for startups and Fortune 500 companies. Currently at Blackthorn Software.

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William Robertson

Worked with

  • National Geographic
  • HBO
  • Fox
  • Domo

Motto

Build. Solve. Evolve.

What I can do for you

Crafting efficient, user-loved solutions. Here’s some things I do:

  • Build Seamless Apps
  • Optimize User Flow
  • Strategize Digital Solutions
  • Design Impactful UX/UI
  • Refactor & Improve
  • Consult and Innovate
  • Craft Lead Pipelines

What I'm fluent in

I keep my tool belt packed with the right code to get things done.

  • English & Spanish
  • PHP, Symfony, Laravel, Inertia.js
  • JavaScript, Vue.js, React, Node.js
  • SQL & Document Databases
  • Express.js & Node CLIs
  • Apache & Nginx
  • Docker, Kubernetes, Jenkins
  • Tailwind CSS

What you can expect

I design and develop digital experiences that are both beautiful and built to perform.

  • Clean and functional
  • Device and user friendly
  • Efficient and maintainable

Projects

Highlights

View more
Will with the Domo team

Principal SE / Manager2011–2025

DOMO

Nearly 14 years growing Domo’s web platform, from Webmaster to Principal Software Engineer: freemium onboarding, the Footprint tracking library and the public appstore.

  • PHP
  • Laravel
  • Vue.js
  • TypeScript
  • Kubernetes
View project
Riser Media office

Lead Developer2008–2011

Riser

Front-end builds, gamification and custom CMS work at Riser Media for Telemundo, National Geographic Kids, Sesame Street and Fox.

  • JavaScript
  • PHP
  • WordPress
  • Flash
  • OOCSS
View project

A glimpse into

MY WORLD

I’ve been coding since 12, solving problems for everyone from startups to Fortune 500s. By day, I’m a digital handyman—by night, a sports & dance dad, professional snack distributor, and certified kid wrangler. When I’m not getting my butt kicked in Jiu-Jitsu or trying to ride the candles in the futures markets, I’m hunting down vintage books to the perfect taco, spicy wings, or Japanese food—which is my kryptonite.

Bald engineer, BJJ OG—before it was cool Once I was viral: holding a “Will code HTML for food” sign Will and a colleague in the office Young Will at the computer

🌎 Community

  1. V School Advisor

    Lectures & Mentorship:
    Shared coding insights and real-world problem-solving techniques with students.

    Curriculum Consulting:
    Advised instructors on aligning lessons with industry trends.

    Community Representation:
    Spoke at tech meetups and workshops on behalf of V School.

    • 2018-2021

  2. Web Development Lead - SiliconSlopes.com

    Website Development & Maintenance:
    Tasked with building and maintaining SiliconSlopes.com, the official site for Utah’s tech community.

    End-to-End Management:
    Led the project from initial design through ongoing updates, handling everything from development to user experience.

    Community Impact:
    Ensured the site’s functionality aligned with the needs of Utah's tech community, shaping its digital presence in a meaningful way.

    • 2011-2015

  3. Service Trainer in Guatemala

    Community Leadership:
    Led community initiatives and immersed in a new culture, developing a deep understanding of local needs.

    Mentorship:
    Trained and mentored new volunteers, honing strong communication and leadership skills.

    Cultural Adaptability: Embraced adaptability, teamwork, and service while becoming fluent in Spanish.

    • 2005-2007

💻 Experience

Full CV (PDF)

  1. Opus Consulting

    Founder & Lead Developer

    • Apr 2007 - Present

  2. Blackthorn Software

    Senior Software Engineer

    • Jan 2026 - Present

  3. Chargezoom

    Independent Contractor
    Senior Software Engineer

    • May 2025 - Feb 2026

  4. Domo

    Principal Software Engineer
    Senior Manager, Development
    Senior Web Developer
    Webmaster

    • Apr 2011 - Feb 2025

  5. Riser Media

    Lead Developer
    Web Developer

    • Sep 2008 - Apr 2011

  6. PatientDocs

    Web Developer

    • Jan 2005 - Sep 2008

Recommendations

Word on the street

Michael Janda

Will Robertson exceeds expectations. I had the privilege of having Will work at my company, Riser Media, where he served as our Lead Developer. His technical problem solving skills are among the strongest of anyone I've ever worked with. He is quick to learn new technologies and always delivered when confronted with tight timelines and shifting project scope. To top it all off... in a race to complete top quality work, most developers would have a tough time competing against Will. He can fly!

Michael JandaCreative director, designer, agency owner and author
Merrick Christensen

Will is special kind of developer, he contains the aesthetic vision that so many lack. He has an incredible ability to get things done, and lead a team to build products that users love. He has an unparalleled ability to keep a team motivated, and properly delegate tasks to the appropriate skill set resulting in a tight knit team; and a beautiful end product. He keeps the culture friendly and laid back, without ever missing a deadline; creating an environment people naturally want to work in. Will also carries an incredible level of integrity, and I mark myself fortunate to have been able to work with him.

Merrick ChristensenPrincipal Software Engineer @ Webflow
Josh James

You are definitely in the top 10% of the employees at the company. Love working with you.

Josh JamesCEO/Founder @ Domo
Fereshta Paghmani

I had the privilege of working with Will Robertson for six years at Domo, where he played a pivotal role in shaping our technical infrastructure and driving business growth. His technical expertise is exceptional—spearheading global website launches, architecting scalable PLG initiatives, and optimizing our codebase to support a 40% increase in organic growth. The website drove over 80% of marketing-sourced leads, contributing over $10M in pipeline.

Beyond his technical skills, Will is a phenomenal leader. He mentors and empowers developers, fostering a culture of excellence and innovation. His combination of technical depth, leadership, and problem-solving makes him an invaluable asset. Without hesitation, I would hire him again—he’s not only a brilliant developer but also an inspiring leader who drives meaningful impact.

Fereshta PaghmaniVP of Growth Marketing @ Matillion

Q&A

Want to know more?

What’s a project you’re proud of that’s not part of your job?

In 2023, I started an passion project exploring faith, philosophy, spirituality, and mindset—what I’d call "inner exploration." It tested my ideas through dialogue and helped me refine my thoughts, much like debugging code. This creative outlet built a small, thoughtful community and reinforced the skills I value: curiosity, clarity, and the willingness to grow. I'm currently on hiatus from creative writing because the proliferation of AI slop and the way LLMs turned my favorite stylistic quirks, like em dashes, into AI clichés completely killed my motivation.

What’s your favorite failure and its lesson?

I tried to impress my kids at a trampoline park by tackling a warped wall. Spoiler: the wall won. I tore my Achilles, sidelined my Jiu-Jitsu training, and got a crash course in humility. While stuck on the couch, I stumbled into Futures trading, which unexpectedly became a new passion and skill. The whole experience reminded me that setbacks often spark unexpected growth.

If your life were a movie, what would it be called?

"Chasing Wonder" curiosity and the pursuit of growth.

What’s the most random skill you’ve learned?

The most random skill I’ve picked up? Mycology. It’s a beautiful and fascinating world. The process is delicate and requires attention to detail, almost like an art form. I love how you can cultivate your own strains, turning it into a creative project. Watching the growth, seeing the little mystical wonders unfold, is nothing short of magical. And the harvest? That’s the cherry on top—the payoff that makes all the care and patience worth it. It’s a gratifying, humbling experience.

What advice would you give your younger self?

Don’t sell your Bitcoin—hold on to it! Take care of your body, you only get one. Read good books, and learn to sacrifice today for a better tomorrow. But don’t forget to live a little, too.

What hobby is a big part of your life but unrelated to work?

I’m a bit of a nerd when it comes to economic theories, philosophy, theology, and psychology—basically, I like thinking about how the world works. Jiu-Jitsu used to be my thing until I had to pause after my injury. For now, I’ve swapped mat time for Futures trading.

When did you feel like you “arrived” in your career?

I’m not sure I ever had that “aha!” moment where I felt like I’d “arrived.” It was more of a gradual thing. One day, I realized I was the one everyone turned to with questions, and there weren’t really many people left for me to ask. It was like, "Oh, I guess I’m the go-to person now."

If you could have dinner with any historical figure, who would it be?

Jesus or Socrates.