William
Robertson.

I love to code & decode things.

I'm a principal software engineer, but at the core, I'm just a guy who designs, builds, and fixes digital systems.

Worked with
Motto

Build. Solve. Evolve.

What I can do for you

Crafting efficient, user-loved solutions. Here’s some things I do:

Build Seamless Apps
Optimize User Flow
Strategize Digital Solutions
Design Impactful UX/UI
Refactor & Improve
Consult and Innovate
Craft Lead Pipelines
What I'm fluent in

I keep my tool belt packed with the right code to get things done.

English & Spanish
PHP, Symfony, Laravel, Inertia.js
Javascript,Vue.js, React, Node.js
SQL & Document Databases
Express.js & Node CLIs
Apache & Nginx

Docker, Kubernetes, Jenkins
Tailwind CSS

What you can expect

I design and develop digital experiences that are both beautiful and built to perform.

Clean and functional
Device and user friendly
Efficient and maintainable
PROJECTS

Highlights

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Let’s talk now!
A GLIMPSE INTO

MY WORLD

I’ve been coding since 12, solving problems for everyone from startups to Fortune 500s. By day, I’m a digital handyman—by night, a sports & dance dad, professional snack distributor, and certified kid wrangler. When I’m not getting my ass kicked in BJJ or trying to ride the candles in the forex market, I’m hunting down vintage books to the perfect taco, spicy wings, or Japanese food—which is my kryptonite.

RECOMMENDATIONS

Word on the street

Will Robertson exceeds expectations. I had the privilege of having Will work at my company, Riser Media, where he served as our Lead Developer. His technical problem solving skills are among the strongest of anyone I've ever worked with. He is quick to learn new technologies and always delivered when confronted with tight timelines and shifting project scope. To top it all off... in a race to complete top quality work, most developers would have a tough time competing against Will. He can fly!

Michael Janda
Creative director, designer, agency owner and author

Will is special kind of developer, he contains the aesthetic vision that so many lack. He has an incredible ability to get things done, and lead a team to build products that users love. He has an unparalleled ability to keep a team motivated, and properly delegate tasks to the appropriate skill set resulting in a tight knit team; and a beautiful end product. He keeps the culture friendly and laid back, without ever missing a deadline; creating an environment people naturally want to work in. Will also carries an incredible level of integrity, and I mark myself fortunate to have been able to work with him.

Merrick Christensen
Principal Software Engineer @ Webflow

You are definitely in the top 10% of the employees at the company. Love working with you.

Josh James
CEO/Founder @ Domo

I had the privilege of working with Will Robertson for six years at Domo, where he played a pivotal role in shaping our technical infrastructure and driving business growth. His technical expertise is exceptional—spearheading global website launches, architecting scalable PLG initiatives, and optimizing our codebase to support a 40% increase in organic growth. The website drove over 80% of marketing-sourced leads, contributing over $10M in pipeline.

Beyond his technical skills, Will is a phenomenal leader. He mentors and empowers developers, fostering a culture of excellence and innovation. His combination of technical depth, leadership, and problem-solving makes him an invaluable asset. Without hesitation, I would hire him again—he’s not only a brilliant developer but also an inspiring leader who drives meaningful impact.

Fereshta Paghmani
VP of Growth Marketing @ Matillion
Q&A

Want to know more?

What’s a project you’re proud of that’s not part of your job?

In 2023, I started an passion project exploring faith, philosophy, spirituality, and mindset—what I’d call "inner exploration." It tested my ideas through dialogue and helped me refine my thoughts, much like debugging code. This creative outlet built a small, thoughtful community and reinforced the skills I value: curiosity, clarity, and the willingness to grow.

What’s your favorite failure and its lesson?

I tried to impress my kids at a trampoline park by tackling a warped wall. Spoiler: the wall won. I tore my Achilles, sidelined my BJJ training, and got a crash course in humility.While stuck on the couch, I stumbled into Forex trading, which unexpectedly became a new passion and skill. The whole experience reminded me that setbacks often spark unexpected growth.

If your life were a movie, what would it be called?

"Chasing Wonder" curiosity and the pursuit of growth.

What’s the most random skill you’ve learned?

The most random skill I’ve picked up? Mycology. It’s a beautiful and fascinating world. The process is delicate and requires attention to detail, almost like an art form. I love how you can cultivate your own strains, turning it into a creative project. Watching the growth, seeing the little mystical wonders unfold, is nothing short of magical. And the harvest? That’s the cherry on top—the payoff that makes all the care and patience worth it. It’s a gratifying, humbling experience.

What advice would you give your younger self?

Don’t sell your Bitcoin—hold on to it! Take care of your body, you only get one. Read good books, and learn to sacrifice today for a better tomorrow. But don’t forget to live a little, too.

What hobby is a big part of your life but unrelated to work?

I’m a bit of a nerd when it comes to economic theories, philosophy, theology, and psychology—basically, I like thinking about how the world works. BJJ used to be my thing until I had to pause after my injury. For now, I’ve swapped mat time for Forex trading.

When did you feel like you “arrived” in your career?

I’m not sure I ever had that “aha!” moment where I felt like I’d “arrived.” It was more of a gradual thing. One day, I realized I was the one everyone turned to with questions, and there weren’t really many people left for me to ask. It was like, "Oh, I guess I’m the go-to person now."

If you could have dinner with any historical figure, who would it be?

Jesus or Socrates.